Optimise your manufacturing and supply chain processes

Using Smart technologies to capture real-time data;

  • We help you capture data, improving Work-in-Progress visibility
  • Get insights, introducing Lean Management
  • Capture Real-Time process data
  • Save money!

Want to know what we can do for your business?

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What we do

Tailor-Made Solutions

With over 30 years of experience in Automatic Identification and Data Capture, in a wide range of industrial environments, we develop bespoke solutions to fit your needs. Never relying on a standard one-size-fits all product; RFIDdirect is not a product reseller. We listen to your specific work-in-progress data capture needs before considering a solution.

  • Improving visibility of process flows
  • Reducing waste in stoppages
  • Reducing number product corrective repairs
  • Reducing ‘in-process’ stock levels
  • Improving inventory management
  • Improving procurement management
  • Making your process more Lean
business cases

How we helped our clients

The key in helping our customers is listening, understanding their process before offering any ‘product’. 

We believe in ‘Thinking Cybernetics’.

Understanding and defining the functions and processes of systems, as an integral part of the solution development.

More business cases

“We are very pleased with how the RFIDdirect Development Team tackles the bugs and developments so quickly.”

Arjen Abma
Sijperda Verhuur BV

“The adjustment of the software has been carried out to our full satisfaction! Once again we had pleasant and quick contact the RFIDdirect Development team.”

Rudolph den Boer
Van de Vin Ramen en Kozijnen BV
Industry 4.0 isn’t about technology – it’s about real-time data & clarity

Consultancy

Every operational challenge is an opportunity—if you can see it clearly.

Professional Profile

Frits van Calker.

Experienced engineer, entrepreneur, and Industry 4.0 specialist with more than 30 years of
management experience and over 20 years in AIDC, RFID, and industrial data capture
technologies. Holding a BSc Engineering (Dutch) as well as a MBA (UK).

Founder and director of multiple successful technology businesses delivering industrial
automation and RFID solutions across the UK and Europe. Skilled in production
management, process optimisation, systems thinking, and lean implementation.

Consultancy and Interim Management track record over several industries.

For an industry that has long relied on estimated events, delayed confirmations, and manual reconciliation, RFID introduces a consistent, event-based data layer. The result is not just better visibility, but a measurable improvement in how back-office decisions is made and validated. Source: Sam Peerzade, Senior SEO Executive, Infinity IPS, RFIDjournal March 18, 2026.

My approach focuses on understanding operational processes before introducing
technology solutions. Using principles from Cybernetics, Lean Manufacturing, Toyota
Production Systems, and Six Sigma, I design efficient workflows that integrate intelligent
data capture to improve productivity, traceability, and operational performance.

Core Expertise

  • Industry 4.0 & Smart Manufacturing+
  • RFID & AIDC Technologies
  • Production & Operations Management
  • Lean Manufacturing & Six Sigma
  • Process Design & Optimisation
  • Systems Thinking & Cybernetics
  • Industrial Automation
  • Technical Project Management
  • Product Engineering
  • Sales & Marketing Management

My approach is professional, positive, and practical. I listen first, build a clear business case, and focus on return on investment—not theory.

Open to consultancy, NED roles, short- or long-term, hybrid.
Let’s talk about what’s possible for your business.

More about us