About RFIDdirect
Our vision and values
We constantly improve our consultancy, products and systems, by understanding our customers’ specific needs. Many busy clients do not have the time to see possibilities to optimise their business processes or to tackle efficiency issues before they become real problems. Often, caught up by the day-to-day, businesses are rooted in familiar (established) routines and cautious about change.
We take a supportive step back with you; we walk together through your processes, listen, understand and only then do we begin our process of implementing our insider know-how to put your processes back on track and make your business more sustainable and profitable.
Over 25 years of experience in the field of RFID technology
Frits van Calker started working in the field of RFID in 1997 but his experience is not limited to this field. He engineered production improvement technologies since 1986 and was operating in the manufacturing industry consultancy since 1989. He also has over 30 years of experience in management positions, ranging from production management to sales and marketing management.
Frits has an absolute and infectious passion for his business that is not just driven by self-interest. Frits shows a fervent concern for the business of his customers and is always keen to use the skills of RFID Direct to deliver a very real improvement for them.
(Nick Orr, Principal @ Lucrum Ltd)
Sharing knowledge
We strongly believe that sharing knowledge will help us and the industry grow together. Getting young people interested in technology, SMART solutions and IoT is a way to help them grow personally and will help the industry develop at the same time. Over the past few years we have guest lectured at several univeristies (Glyndwr University in Wrexham in 2015, John Moores University in Liverpool in 2016 and at Chester University in 2020). We have also been asked to speak at conferences like AIM.

Knowledge, rather than capital or labour, are the only meaningful economic resource of the post-capitalist or knowledge society.
(Prof. Peter F. Drucker, 1993)
Our own process
Thinking Cybernetics, the essential goal is to understand and define functions and processes of the systems.
Analysing
Analyse the process flows in use today.
Identify the business case that drives clear value for your organisation. Engage beside the top management, the entire organisation involved.
Understanding and planning future requirements.
Solution Architecture
Balance business requirements, process flows and technology.
Develop the business case, a road map across all three domains.
How to reduce costs and risks; build a bespoke solution or buy an off the shelve product.
Development
Develop a milestone implementation plan, deploying Agile project management.
Manage change request implementations.
Secure the focus on business value improvement.
Reporting and Key Performance Indicators.
Deploy and operate
Deploy, introduction of changed processes, training.
Managing cost of operational ownership.
Data management and reporting optimisation.
“Frits is without doubt one of the pre-eminent bodies of knowledge in the field of RFID, across all frequencies”
Tyco Retail Solutions Ltd.
“It’s nice to receive such unbureaucratic support.”
Ragbit GmbH

How can we help you?
Are you curious how we can help you make better business decisions?
Please get in touch with one of our experts and we will discuss the possibilities.